Advertising, General, Journalism

As both regular readers of this blog will know, the subject of rural broadband has been something of a church-225x300favourite in these parts.

Partly because I think we *might* have a way of replicating the Starbucks-Yahoo tie in the US, with the coffee chain intending to offer free wifi in 4,000 of its outlets via a deal with Yahoo…

… in that Yahoo will deliver channels of content into the Starbucks log-in page, supported by Yahoo’s Local ads.

Funnily enough we can do that, too.

It is, for me, what the future of ‘Local TV’ in this country might look like, if its not the 60-strong ‘vision’ that hangs onto the nearest transmitter mast.

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Advertising, General, Journalism

I’m very wary of stealing some thunder out of a piece that WannabeHacks kindly asked me to write as part of their #Hyper-local week next week.saddleworthnews-300x240

So I shall try not to go too far down that road.

But this weekend has seen some decent conversations abound – not least with the BlogPreston people, Ed, Andy and Jo, in particular.

Because having built themselves an audience – a ‘brand’ – aroundhttp://blogpreston.co.uk/ their next *big* question is deciding just how much their advertising space is worth for engagement with that audience…

And they are not alone in this; and, in a sense, it’s none of our business Addiply-wise. All we ever do is dish out a piece of kit – a tool – that empowers the likes of Ed, Andy and Jo to ponder these questions for the first time.

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Advertising, General

Few fields of drumming changed quite rapidly over the recent decades like that of the electronic kit.

Few years ago, the e-kit was sneered at sometimes, but these days, everyone from bedroom drummers to stadium-filling sticks man is beginning using electronics, if it was both in the hybrid setup and the full on rig.

And this is because of the large technological strides which have been produced in late decades, and when this is a clear boon for the top-level player, it has created more chances for those who are newbie, because the entry-level kit has dropped in cost. It is jaw-dropping things which some quid could get users speaking of the feature in the market these days. We will look at these reviews of the best budget electronic drum set.

Gear4Music DD400

We are not saying that it is perfect, yet full kits for just less than 200 dollars couldn’t be seriously sniffed at.

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Advertising, General

There are a variety of reasons that can cause scratches on the car paint. car accidents, inappropriate youth behavior, bad parking and other mishaps in the parking lot, all these are common causes that may result in one or two scratches on paint finish. Although scratches detract from the look of your car, pay for a body shop that will apply a new coat of paint or will even make a small touch, it can be very costly. Follow these steps to remove small scratches without having to bear the costs of hiring a professional. Continue Reading

Advertising, General

If I had a pound – or, indeed, a dollar – for every time I’ve written ‘Now, that’s interesting…’ on this blog over the last four years, I’d be on that beach and long gone.

But this is interesting.

Because it touches on conversations and thoughts that have been a-foot here for the last three or four months; it also *might* start to address one of the biggest challenges facing local media here, in Europe or in the US.

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General

First things first – the thank you.

Clearly to NESTA and all their ‘DestinationLocal’ works, but equally to the people of Loddon who – in pretty short time – rallied to the #21VC cause; helped in no small part by the fact that Ben Olive has bust his proverbials over the last two years to keep LoddonEye at the heart of that community’s affairs.

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Advertising, General, Journalism

As is the wont on these occasions, I always feel slightly beholden to ‘take away’ something from the various conference spaces you end up in.

Way back when it was even one of your own… #1000flowers (Nov, 2010).

Since then there’s been, in no particular order, StreetFightMag (Oct, 2011), SxSWi (March, 2012) and Collab2012 in Berkeley, Ca (April, 2012).

All the time – hopefully – looking and learning. Seeking out the wisdom of the crowds and, maybe, finding smarter people thinking local than – thus far – ol London town has managed to produce.

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General

As the more observant Twitter followers will have noted, today I have been helping out Francois Nel and contributing to his commendable #uclanMADE initiative in Preston this weekend.

The aim, I understand, being to arm those present with a greater, practical understanding of the range of digital tools currently doing the rounds for those that wish to go build…

Brilliant. #jfdi to all concerned.

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General

All of what follows is based on one, simple premise. That the executive chairman of Google Inc, Eric Schmidt, knows what he’s talking about.

And if you don’t buy that – if you think-stroke-know that Eric Schmidt is wrong and you know better, walk away now. There’s nothing for you to see here.

And in that category, I would throw everyone from Northcliffe Newspapers, OfCom, DCMS, Guardian Media Group and, of course, BT. And if I was in a mood to be particularly picky, Martha Lane Fox and the whole Race Online crew, too.

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Advertising, General, Journalism

As is the wont on these occasions, I always feel slightly beholden to ‘take away’ something from the various conference spaces you end up in.

Way back when it was even one of your own… #1000flowers (Nov, 2010).

Since then there’s been, in no particular order, StreetFightMag (Oct, 2011), SxSWi (March, 2012) and Collab2012 in Berkeley, Ca (April, 2012).

All the time – hopefully – looking and learning. Seeking out the wisdom of the crowds and, maybe, finding smarter people thinking local than – thus far – ol London town has managed to produce.

This week and it was to Salford that a few eyes turned as the BBC College of Journalism hosted its ‘Connecting Communities’ Conference.

In my mind at least, I had already ‘penned’ a few thoughts; that whilst transparency is going to be one of the cornerstones of all we do, so too must be visibility.

It was a theme that Dave Harte took up in the sense of his recent work sifting through the data that the UK’s hyper-local ’scene’ is starting to deliver – above all, just where are they? A simple enough question to which he turned to his own map; in the best traditions of OpenlyLocal.

The issue of ‘visibility’ has two, significant strands to it – one being the benefit editorially if your work and your content is visible to both your intended audience and potential content partners and publishers; the other being the commercial benefits that can accrue – hopefully – from being seen by potential advertising partners. Ahhh, that’s interesting… you’re in that postcode…

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