Advertising, General, Journalism

As both regular readers of this blog will know, the subject of rural broadband has been something of a church-225x300favourite in these parts.

Partly because I think we *might* have a way of replicating the Starbucks-Yahoo tie in the US, with the coffee chain intending to offer free wifi in 4,000 of its outlets via a deal with Yahoo…

… in that Yahoo will deliver channels of content into the Starbucks log-in page, supported by Yahoo’s Local ads.

Funnily enough we can do that, too.

It is, for me, what the future of ‘Local TV’ in this country might look like, if its not the 60-strong ‘vision’ that hangs onto the nearest transmitter mast.

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Advertising, General, Journalism

I’m very wary of stealing some thunder out of a piece that WannabeHacks kindly asked me to write as part of their #Hyper-local week next week.saddleworthnews-300x240

So I shall try not to go too far down that road.

But this weekend has seen some decent conversations abound – not least with the BlogPreston people, Ed, Andy and Jo, in particular.

Because having built themselves an audience – a ‘brand’ – aroundhttp://blogpreston.co.uk/ their next *big* question is deciding just how much their advertising space is worth for engagement with that audience…

And they are not alone in this; and, in a sense, it’s none of our business Addiply-wise. All we ever do is dish out a piece of kit – a tool – that empowers the likes of Ed, Andy and Jo to ponder these questions for the first time.

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Advertising, General, Journalism

As is the wont on these occasions, I always feel slightly beholden to ‘take away’ something from the various conference spaces you end up in.

Way back when it was even one of your own… #1000flowers (Nov, 2010).

Since then there’s been, in no particular order, StreetFightMag (Oct, 2011), SxSWi (March, 2012) and Collab2012 in Berkeley, Ca (April, 2012).

All the time – hopefully – looking and learning. Seeking out the wisdom of the crowds and, maybe, finding smarter people thinking local than – thus far – ol London town has managed to produce.

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Advertising, General, Journalism

As is the wont on these occasions, I always feel slightly beholden to ‘take away’ something from the various conference spaces you end up in.

Way back when it was even one of your own… #1000flowers (Nov, 2010).

Since then there’s been, in no particular order, StreetFightMag (Oct, 2011), SxSWi (March, 2012) and Collab2012 in Berkeley, Ca (April, 2012).

All the time – hopefully – looking and learning. Seeking out the wisdom of the crowds and, maybe, finding smarter people thinking local than – thus far – ol London town has managed to produce.

This week and it was to Salford that a few eyes turned as the BBC College of Journalism hosted its ‘Connecting Communities’ Conference.

In my mind at least, I had already ‘penned’ a few thoughts; that whilst transparency is going to be one of the cornerstones of all we do, so too must be visibility.

It was a theme that Dave Harte took up in the sense of his recent work sifting through the data that the UK’s hyper-local ’scene’ is starting to deliver – above all, just where are they? A simple enough question to which he turned to his own map; in the best traditions of OpenlyLocal.

The issue of ‘visibility’ has two, significant strands to it – one being the benefit editorially if your work and your content is visible to both your intended audience and potential content partners and publishers; the other being the commercial benefits that can accrue – hopefully – from being seen by potential advertising partners. Ahhh, that’s interesting… you’re in that postcode…

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