Misc

 

MarthaI have, truth be told, not always been the biggest fan.

But last night I read this. A ‘Draft One’ manifesto for Martha Lane Fox’s DotEveryone initiative.

Or rather I read this…

‘Dot Everyone will be a digitally powered organisation that will be both an authoritative public voice on the new digital networked world and also deliver things, showing how to transform services from the bottom up  – sometimes prototyping and delivering new services…

And then I read it again. This bit…

…showing how to transform services from the bottom up  – sometimes prototyping and delivering new services…

And, just to be certain, I read this again.

…from the bottom up.’

In the autumn of 2007 I found myself on the revenue panel at NewsInnovation.com at the City University of New York talking about bottom up advertising models. Let’s just say its a subject dear to my heart. Particularly if you move that thinking into a mobile setting. Where 96% of us will come to live our lives.

So on the basis of someone twigging that fundamental digital enablement will not come from Whitehall down…

And that Martha is starting to embrace this sense that ‘…whats around us currently is the death of the old top down model of making things happen through hierarchies… And the growth of the bottom up model – collaborative people power (C Gallop)’ then in the spirit of collaborative people power might I suggest she hauls three women of note into a small room somewhere and sorts this.

Continue Reading

Misc

ZucksDrone

‘Solar powered drones which provide internet access to rural and remote areas have been trialled in UK for first time by Facebook. is the opening line, as the Telegraph finds ‘The Man’ who is going to light up the lives of the United Kingdom’s ‘not spots’ communities from 60,000 feet on high.

The final 10% – those who will never get to see a BT fibre cable down their country lane – will be linked to the rest of the world via a solar-powered drone. Chucking out wireless connectivity.

‘Facebook says this will bring online connectivity to remote locations, previously inaccessible, for the first time…

So a drone will park itself over that corner of the Lincolnshire Wolds, that bit of the North York Moors and that stretch of the Lake District to those communities left bereft by the combined might of BT and BDUK.

The Telegraph piece continues…

Continue Reading

Misc

photo-9

What follows isn’t a pop at the Birmingham Mail; nor is it a go at TrinityMirror Plc. It could, quite easily, have been any local newspaper website.

And there are dozens of good folk on the editorial side of the fence for whom this is of no concern; or rather, it is of huge concern – only it’s not within their current job remit to change or influence.

Their job is content; not dictating the commercial advertising policy of a Plc, even if their jobs depend on someone, somewhere, getting this right.

Because, for me, that screen grab of the Birmingham Mail is TM commercial folk getting this all very, very wrong.

Continue Reading