General

First things first – the thank you.

Clearly to NESTA and all their ‘DestinationLocal’ works, but equally to the people of Loddon who – in pretty short time – rallied to the #21VC cause; helped in no small part by the fact that Ben Olive has bust his proverbials over the last two years to keep LoddonEye at the heart of that community’s affairs.

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Advertising, General, Journalism

As is the wont on these occasions, I always feel slightly beholden to ‘take away’ something from the various conference spaces you end up in.

Way back when it was even one of your own… #1000flowers (Nov, 2010).

Since then there’s been, in no particular order, StreetFightMag (Oct, 2011), SxSWi (March, 2012) and Collab2012 in Berkeley, Ca (April, 2012).

All the time – hopefully – looking and learning. Seeking out the wisdom of the crowds and, maybe, finding smarter people thinking local than – thus far – ol London town has managed to produce.

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Misc

photo-9

What follows isn’t a pop at the Birmingham Mail; nor is it a go at TrinityMirror Plc. It could, quite easily, have been any local newspaper website.

And there are dozens of good folk on the editorial side of the fence for whom this is of no concern; or rather, it is of huge concern – only it’s not within their current job remit to change or influence.

Their job is content; not dictating the commercial advertising policy of a Plc, even if their jobs depend on someone, somewhere, getting this right.

Because, for me, that screen grab of the Birmingham Mail is TM commercial folk getting this all very, very wrong.

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General

As the more observant Twitter followers will have noted, today I have been helping out Francois Nel and contributing to his commendable #uclanMADE initiative in Preston this weekend.

The aim, I understand, being to arm those present with a greater, practical understanding of the range of digital tools currently doing the rounds for those that wish to go build…

Brilliant. #jfdi to all concerned.

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General

All of what follows is based on one, simple premise. That the executive chairman of Google Inc, Eric Schmidt, knows what he’s talking about.

And if you don’t buy that – if you think-stroke-know that Eric Schmidt is wrong and you know better, walk away now. There’s nothing for you to see here.

And in that category, I would throw everyone from Northcliffe Newspapers, OfCom, DCMS, Guardian Media Group and, of course, BT. And if I was in a mood to be particularly picky, Martha Lane Fox and the whole Race Online crew, too.

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Advertising, General, Journalism

As is the wont on these occasions, I always feel slightly beholden to ‘take away’ something from the various conference spaces you end up in.

Way back when it was even one of your own… #1000flowers (Nov, 2010).

Since then there’s been, in no particular order, StreetFightMag (Oct, 2011), SxSWi (March, 2012) and Collab2012 in Berkeley, Ca (April, 2012).

All the time – hopefully – looking and learning. Seeking out the wisdom of the crowds and, maybe, finding smarter people thinking local than – thus far – ol London town has managed to produce.

This week and it was to Salford that a few eyes turned as the BBC College of Journalism hosted its ‘Connecting Communities’ Conference.

In my mind at least, I had already ‘penned’ a few thoughts; that whilst transparency is going to be one of the cornerstones of all we do, so too must be visibility.

It was a theme that Dave Harte took up in the sense of his recent work sifting through the data that the UK’s hyper-local ’scene’ is starting to deliver – above all, just where are they? A simple enough question to which he turned to his own map; in the best traditions of OpenlyLocal.

The issue of ‘visibility’ has two, significant strands to it – one being the benefit editorially if your work and your content is visible to both your intended audience and potential content partners and publishers; the other being the commercial benefits that can accrue – hopefully – from being seen by potential advertising partners. Ahhh, that’s interesting… you’re in that postcode…

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