Advertising, General, Journalism

I’m very wary of stealing some thunder out of a piece that WannabeHacks kindly asked me to write as part of their #Hyper-local week next week.saddleworthnews-300x240

So I shall try not to go too far down that road.

But this weekend has seen some decent conversations abound – not least with the BlogPreston people, Ed, Andy and Jo, in particular.

Because having built themselves an audience – a ‘brand’ – around their next *big* question is deciding just how much their advertising space is worth for engagement with that audience…

And they are not alone in this; and, in a sense, it’s none of our business Addiply-wise. All we ever do is dish out a piece of kit – a tool – that empowers the likes of Ed, Andy and Jo to ponder these questions for the first time.

Continue Reading